Tiddies Backgrounder
Through its dedication to creating “soft shoes for a harsh world,” Tiddies Sandals has solidified their place as one of the comfiest sandals on the market. They are transforming themselves from a retro company to a fashion-forward line with new colors and styles that previously weren’t available. Tiddies Sandals are sold in retailers throughout the United States, but most of their business is done at their online store mytiddies.com. Tiddies now also offers kids’ sandals, shoe charms, bracelets, t-shirts, hand roll Hugger beverage insulators and floatable key chains which they make everyday along with their famous sandals. Since its beginnings in 1973 in Pasadena, Texas, Tiddies has stood for quality, sturdy comfort and pride because everything is made in the USA.
After starting in the early 70s, the sandal company hit a high popularity in the 1980s with Tiddies becoming the “must-have” shoe. The customers range from age three to their nineties, and all affirm that “Tiddies are comfortable and fit all sizes.” The real Tiddies Sandals is a three-layered shoe that consists of a durable sole and two soft foam layers on top. The choice of closed cell materials allows the sandals to be lightweight, waterproof, and even floatable; while straps made of soft and stretchy latex tubing provide unparalleled comfort. The longer you wear them, the more comfortable they get as the soft foam creates an exact impression of your feet.
Their factory is located in the northwest section of Houston where everything is made in-house by extraordinary Texas artists. The slogan in the warehouse is “send out a little peace and happiness with every pair we make.” As shoemaking becomes a lost art, Tiddies is one of the last shoes in the market that are still handmade in the US.
Being a part of the community means a lot for this company; they enjoy meeting loyal customers while reaching new ones. They have participated in the Pasadena Rodeo (home of Tiddies), Galveston’s Sand Castle Contest, and Battle of the Bands at Warehouse live in downtown Houston. Tiddies’ drive to go the extra mile for their customers and community which was evident most recently when Tiddies custom-designed a pair of sandals for Bubba, who was born with one leg shorter than the other. He was tired of wearing heavy orthopedic shoes, so Tiddies designed a custom pair to fit him that has made walking much easier for him.